Entry 10: The Anatomy Of A Starbucks Beverage

The content is informative and effective in delivering the messages to the audience. This can be seen that the content consists of fun facts and infograpics as well as diagram which would increase the interest of readers to further explore and increase their understanding about the content. The content also includes opinions from the writers which would influence the perception of the readers towards the brand. This could be a positive and negative impact towards Starbucks depends on the opinions and remarks of the opinion leader and individual perception.

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Entry 9: Tuxedo Mocha Recipe

The content is very effective in engaging with the audience and readers as it contains picture and procedures on how to make a new recipe with Starbucks ingredients. The content is direct, clear and simple to understand which increases the understanding of the readers.

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Entry 8: Starbucks Is Planning For A Global Warming Induced Coffee Shortage

The content of the article provides new information to the readers on the current activities conducted by Starbucks. The content has high number audience interactivity. This is because the site contains comment column that allows readers to express their thoughts and opinions regarding on the article. Also, the social networking site consists of “SHARE” function buttons that enables the readers to further spread the message to other social networking platforms like Twitter or Facebook

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Entry 7: What a Starbucks Latte Costs in 30 Countries

The content is very informative for the readers and it benefits the customers in terms of gaining additional knowledge regarding on Starbucks. Besides that, the article consist of interesting graphics such as infographics that helps to increase the interest of the readers as well as ensure a better understanding towards the content of the information. Thus, the content is very effective in delivering information to the online readers.

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Entry 6: Starbucks Leads Nationwide Effort to Donate Food

The content marketing helps Starbucks to increase their company’s image and involvement in corporate social responsibility. This creates positive values on Starbucks in the readers and customers’ perception. This promotes goodwill to the company as the customers perceive good values towards the company and what they do in contributing back to the society. Thus, this content brings a positive impact to the organization and enhance the expectations of customers towards the company’s actions and responsibilities. 

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Entry 5: Benefit and Starbucks pair for #bestfriends campaign to offer free coffee and make up

The content is relatively good and it gathers interest of the audience to visit the store. This is because the information available at the article would influence the purchase decision. It will also encourages the customers or readers to pay visit to the store after reading the article due to the exciting benefits and perks mentioned.

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Entry 4: Starbucks Japan Gets New Cantaloupe Melon & Creme Frappuccino

The content increases buzz among audience because the introduction of new Starbucks flavoured drink, Cantaloupe Melon & Creme Frappuccino is relatively unique and one of a kind. The content of the article provides full details and information regarding on the new drink that would increase the interest of the readers and customers. The content marketing helps the company to engage with the audience and receive information from them for improvement. 

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Entry 3: New Starbucks Hopes to Sell Beer and Wine

The title of the content “New Starbucks Hopes to Sell Beer and Wine” gets people attention. The title of the content would trigger the reader’s curiosity to further explore and read the article. This is because it increases the interest of the readers to find out more about the relativity of the content to the brand. This would lead to an increase in audience as people will discuss and share it with their friends or family via other social media platforms. 

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Entry 2: Starbucks Just Debuted a Brand New Frappuccino Flavor and It Sounds Incredible

The content of the launching of new brand drink from Starbucks, Caramel Waffle Cone Frappuccino, is very good. This is because the writer of the content uses a non-formal way of writing in the article to interact with the users. The writer also uses interesting vocabularies and adjectives to describe the ingredients and outlook of the new drink which helps to enhance the imagination of the customers and increase the probabilities to try out the new product. 

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Entry 1: Starbucks Buy One Free One

The Buy One Free One Promotion has a great content as it contains images and fonts that manage to attract relevant clients and customers in purchasing Starbucks. The content has a clear statement of terms and condition which does not mislead the customers upon purchasing. This content marketing aids in pulling in unexpected customers as people are highly sensitive when they see the word promotion and “Buy 1 Free 1”. Thus, this content marketing is very effective to increase number of customers.

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